Why You Need a 3D Secure Payment Gateway
March 14, 2023
3D Secure payment gateway may seem like a tech buzzword, but it could help your ecommerce or card-not-present business decrease shopping cart abandonment. Here’s how.
Data breaches are something that happens every day. From big corporations to small-scale online stores, cybercriminals are constantly infiltrating payment gateways to get free consumer data. Payment gateways contain sensitive client and customer credit card and banking information. Some examples are social security information, addresses, and other personal information. If leaked, this information can cause damage to consumers and brands alike.
3D Payment Gateway
A 3D payment gateway adds an extra level of security to your payment processing account. The name comes from the fact that it uses three domains. The merchant, acquirer, and a third one called the interoperating domain. The integrity of this technology is important for industries where there is a higher risk of fraud or malicious transactions.
Given this stark reality, what can high risk online merchants offer to customers to assure them that their personal financial and payment information is safe when after they complete a purchase? The answer is a 3D Secure payment gateway, like the one offered through PayKings.
What Is A 3D Secure Payment Gateway?
Basically, a 3D secure payment gateway is a technology made by the major payment processors to add an extra layer of encryption to consumers for card-not-present merchants. Consumers know it as:
- Visa’s Verified by Visa
- MasterCard’s SecureCode
- American Express SafeKey
A 3D Secure transaction will start with a redirection to a payment gateway through a payment processor. Then an authentication initiates. The method of authentication is based on a three-domain model, which is what the “3D” means in 3D Secure. This consists of the following:
1. The Acquirer Domain:
The bank and the merchant to which the money is being paid.
2. Issuer Domain:
The bank which issued the card being used.
3. The Interoperability Domain:
Visa, MasterCard, AmEx, or any other credit card used
The customer then uses a password to confirm their identity. After password verification, verified, the payment is complete.
Card-Not-Present Merchants Need 3D Gateway Account
Customers know their sensitive information is secure with your organization if you have a 3D gateway account. Moreover, studies indicate that as many as a third of cardholders are scared to shop online due to privacy and payment safety concerns. Authenticated payments may convince prospective ecommerce shoppers that it is safe to use their own card online.
For merchants, it means a reduction in disputed or fraudulent transactions that could lead to increased chargebacks, which are what causes acquiring banks to freeze high risk merchant accounts. On top of that, it has a minimal impact during the checkout process. So it isn’t drawing out the checkout process that could cause customers to abandon their shopping carts.
3D Secure Payment Gateway Solutions With A PayKings High Risk Merchant Account
With PayKings, you will be able to accept credit cards from your website with our seamless 3D Secure payment gateway integrations. Along with a sustainable high risk merchant account, PayKings will work with you to ensure you can offer your customers everything they are looking for with secure payment processing. Apply for a free quote and start accepting payments online now!
March 14, 2023 | High Risk Merchant Account | Guest Post