5 Tips When Scaling an eCommerce Business

May 18, 2023

With relatively low overhead costs and amplified access to marketing tools and web design, eCommerce businesses are easier to scale than the typical brick and mortar counterpart. The ecommerce marketplace in the US has grown to the second-largest globally, and internationally, the eCommerce industry is predicted to be worth $4.5 trillion by 2021.

If you have found that you are ready to scale your eCommerce business, here are some points of advice.

1. Get the right payment processor for electronic and credit card payments

The potential to scale is highly dependent on the eCommerce platform chosen to run the shop. Some platforms like Shopify, BigCommerce, or Magento offer merchant accounts for businesses to accept credit card payments. However, certain businesses like those with continuity billing or recurring billing models are considered high risk industries, so their go-to payment processors like PayPal, Stripe, or Swipe tend to freeze high risk merchant accounts.

When you are researching high risk payment processors, ask yourself:

• Do they provide effortless payment processing for me personally along with the customer?
• Can they support subscriptions and recurring billing?
• Are they offering simple, modern checkout?
• Do they allow me to scale internationally, while maintaining compliance?

If you’re looking for a quality high risk payment processing provider, you have come to the right place. Go here to apply for a free quote on your high risk eCommerce merchant account.

2. Personalize the customer experience

64% of consumers want a personalized buying experience and expect that you are able to anticipate their next move and adapt to them. How can you begin providing this one on one interactions?

Localization is an excellent first tactic and a big element in fulfilling this expectation, particularly if you are selling internationally. It’s important you know where your customers are and adapt the comprehensive experience—product description, prices and offerings—to their specific location.

Currently according to Q1 industry findings for eCommerce, at checkout, approximately 75% of users abandon their carts. As an online seller, you have to prioritize this key moment during checkout in order to secure a completed order. If the checkout process is too complicated or cumbersome, you’re most likely going to lose more customers that should have converted.

3. Offer a modern shopping experience

UX/UI is key. Updated your product catalog constantly. And be sure it’s easy to navigate. Don’t forget to optimize for mobile customers as well since global mobile eCommerce sales are expected to almost triple to $2.6 trillion between 2017 and 2021. Optimizing your site for mobile customers can help improve your SEO marketing efforts too since recent Google algorithm updates have focused on the mobile browsing and shopping experience.

4. Handling international payments

The payment choices these days are infinite. With cryptocurrency, contactless payments, and of course, good ole credit cards, shoppers pay in a variety of ways. Moreover, retailers providing them with multiple payment options. Some of these electronic methods work for converting international currency, but you will still need to seek to open an international merchant account to accept foreign currencies.

5. Impact on administrative operations

The administrative operations of a growing company will grow more complex, and proper management of payments, taxes, and compliance will impact everything. Consider these aspects carefully:

Tax management and compliance: Global tax control and compliance can be challenging. They differ widely nationwide and especially globally. It can be tough and time-consuming to manage these requirements and also be compliant. Ensure you have the right resources to save time and mistakes made down the line.

Customer connections: You need more than only a dynamic, personalized storefront to supply a great customer experience. Availability and attention in times of dissatisfaction round out the experience and are a must for constructing long-term achievement.

Reporting: Data plays a big role in the decision-making process for inventory expansions or reductions. Moreover, it provides insight on which goods are selling or not. Ensure that your solution can monitor purchases, run rates. The key is to quantify account and financial information. With that data, you can have clear insights and projections for future business cycles.

Following these pieces of advice will allow you to jump-start your online business in a scalable and rewarding manner. More than that, you have the tools and the avenues to achieve the growth that you want to see from 2021.